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Mark R. Morris Jr. Powered by Blogger.
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Wednesday, December 19, 2018
December 19, 2018
| Posted by
Mark R Morris Jr
|
There are only two choices in life. You can be yourself, or you can be a cheap imitation of someone else. It’s up to you.
It was August, the year after I was forced to close my own theatre and I was up for a part in Shakespeare in the Park, in Oklahoma City, one of America’s longest running Shakespeare companies.
Since the last time I’d auditioned for anyone else, I’d outgrown the male love interest and come of age to play fathers. So, small as it was, I was up for Montague in Romeo and Juliet. I stood in the hall, going over the sides they’d handed out for study. As an acting coach, I knew I needed an angle.
Once I was comfortable with the lines and they were starting to call in actors to read for Montague, I positioned myself as near the door as I could get.
Montague: O thou untaught! what manners is in this? To press before thy father to a grave?
Not much to make an impression with, is it? Montague has just lost his wife and Prince Escalus is bringing more bad news on top of it, Romeo is dead. As I listened to the readers, to a man they played it the same way. They raged! I could feel the door vibrate with their shouts of agony.
Now, if you knew me, you’d know, I’m a shouter from way back. I’m loud. But, I had a choice to make. I could either wade in their and try to beat these other, known actors, at their own game, in their own house, or I could flip the script a bit and do something unexpected, so I chose the latter.
In my book, there are two American actors who’ve played rage well in my lifetime, one, the inimitable Jack Nicholson in movies such as The Shining and A Few Good Men. Then, there’s Clint Eastwood, in Dirty Harry and Grand Torino, among others.
Nicholson is a rager. No doubt, had he strolled into that room and lost his shit, they’d have given him whatever part he wanted. But Clint, Clint would have delivered that speech nice and slow, in a growling whisper that would leave you breathless with a tingle down your spine.
So, that’s what I did, and two days later, I had the role.
As I was getting ready to write this piece for today, I did a little digging on what Linked In likes. What kind of articles are getting shared? What will help build an audience? I found out a lot of stuff, but I’m not going to share it with you. If you want that route, you can Google it. I used “Linked In Article Statistics 2019” as my search terms.
I got a whole bunch of statistics. Some I agreed with, some I thought were misinterpreted, but then I realized, I was about to wade into their theater, with actors the director knew, and try to outrage them all. (translation, I am competing against known Linked In article publishers on their home turf)
But, I’m not going to do that. Instead, I’m going to share what I think you should do. And it’s mostly because of one really stupid piece of advice I found in one particular article that said:
“Don’t get your audience all fired up”
Yep, turns out, their research has determined that posts that hold no particular point of view at all, neutral posts get shared more, and get more comments. But, I wonder about this. I’m sure it’s true overall, but what about the influencers? Are they neutral?
So, I looked it up.
I found a list of the top 20 influencers on Linked In in 2018, a who’s who of business thought leaders. To be honest, I didn’t know who half of these people were. I should probably find out. I’m sure they’re brilliant and say a lot of amazing stuff, but who did I find at the top of the list?
Richard Branson
That’s the author of this book
“Losing My Virginity: How I Survived, Had Fun, and Made a Fortune Doing Business My Way” by Richard Branson
Funny, doesn't sound much like a guy who doesn't get his audience all lathered up, does it?
When you Google Richard Branson quotes, literally the top one you find is this.
Well, maybe this is just a coincidence, I'm sure the rest of these folks are pressed down, pinstripe, English executive types with droll little accents who never raise their voices, right?
So, I go down the list at little further, and there I find, Gary Vaynerchuk, a man who seems to be trying to single handedly make the F word okay in polite society.
Here’s his top quote from Goal Coast
PASSION is priceless
Then, as I was editing this article, I also found this, that I thought was even more fitting!
I think this may be the biggest key to all of this. The site I found my advice on is making their money off of analyzing what people do, not doing.
Further down, a guy whose name I don’t care about is the current CEO of Paypal, founded by this guy…
Elon Musk, a man famous for his brashness! Just this past year, he apologized for calling a Thai cave diver a pedophile for his plan to rescue juvenile soccer players in a flooded cave, by carrying them out next to his own body. His mouth is a trainwreck, but when he talks, people listen.
I’m sure many of the other fine folks on that list are just as opinionated as these three gentlemen, but they’ll do as examples of what I’m talking about.
My point is this, do your own thing. You know your business. You understand the passion behind what you do. You know how to tell your story, so do it!
Stop waiting for permission to think your own damn thoughts. Aristotle didn’t become famous quoting some stone age monk, did he? No, he branded his thoughts and he had them literally etched in stone.
There’s nothing wrong with finding out what people who came before us thought and said. And quoting them can be a great way to get a point across, but I think too many people put an awful lot of stock in the thoughts of a bunch of men and women, who were dead long before the digital reality our kids are inheriting was even dreamed about.
The same thing is true about tracking how many letters should be in your headline, or knowing that 8 images is the optimum number you should have to get the most shares of your articles on Linked In!
So, what is important? Five things you need to know to make your voice count!
- Writing a headline that makes people pause is the single greatest skill you can learn. Period. Everything that comes after it is secondary to the headline. Why? Because without the headline, no one will ever see it. There are four main things you can do with a headline.
- Make a promise
- State a fact
- Draw a picture
- Ask a question
- Choosing an eye catching image that will draw people in is the next most important thing you can learn.
- Make sure your first image is sized properly so it looks good in your newsfeed.
- Only use images that belong to you, or you have permission to use, Pixabay is a great source Gratisography.com has amazing humorous images.
- Choose pictures that add something to your content. They’re not just decoration.
- Graphs, charts and infographics are great too, if they really do add something.
- Write a brilliant opening paragraph. It’s all that matters in the body of your text. Seriously. Without that, no one reads to the bottom. Ever.
- Know your audience and their pain points, appeal to one or more.
- Hint at what you’re going to share up front if possible.
- Tell a story, hook them in, if they read past the first two or three paragraphs, you’ve got them.
- You might want to post your videos separate from your article content. Among the statistics, this one was useful. Articles with videos get less love.
- Videos are best shared as links from Youtube, instead of the native Linked In format.
- If you follow guys like Gary Vaynerchuk, you know this, but video is a great way to recycle, or upcycle content ideas.
- Repeating the same ideas in multiple medias is only valid if you also duplicate the post into another point of connection with your audience.
- Write, write, write. While the entire rest of the world is shrinking down their thoughts, to the point it feels like we are going back to hieroglyphics, Linked In likes 1900 to 2100 word posts.
These five things, and consistency!
Ordinarily I would tell you flat out, that this content you’re creating needs to go on your own blog. There are some really great reasons for this.
Reasons your blog should be the hub of your content marketing
- Your website is literally the only piece of real estate online you can control. Everywhere else you publish, the rules could be changed tomorrow and the entire distribution matrix could change with them.
- It gives you a central place to share your ideas and drive your traffic.
- You have total control of the design and branding for your website. This is true nowhere else. Sure, you can choose headers and avatars, but beyond that, you’re very limited.
But, if you don’t already have steady traffic to your website, I’m going to suggest a way of building an audience that may help you.
Start on Linked In.
- It has a built in publication matrix
- Your content leads back to your profile, with your resume and hopefully a link to wherever you actually do business online.
- The competition is lower.
- Linked In’s Google and Alexa ratings are perfect. It’s a high authority site, so sharing your content here is better than good for business, it’s great!
Here's the opportunity this represents!
Out of 500 million regular users, only 260 million (just over half) log in each month. Out of those 260 million active users, only 1 million have ever posted an article. That’s significant, what it means is, you’ve got an audience of business people who 91% say they come to Linked In for content, and fewer than half of one percent of all active users are posting any original content besides posts, on the platform itself.
Won’t you just get lost in the shuffle?
First of all, that's what your great headlines and images are for, right?
It also turns out, the odds may be in your favor! Last year, of the top 30 shared articles, only half were written by “influencers” like the ones I talked about at the beginning of this article. The rest came from people like you and me! Of the 10,000 top shared articles of all time, only 6% were written by influencers, meaning 94% of the top shared content came from nobodies, who have a better chance of becoming somebodies on a platform like Linked In, with relatively low competition, than almost anywhere else online.
But, what about my website?
I’m getting to that. I’ve always believed in repurposing content, and after reading Gary Vaynerchuk’s amazing slide deck on how he syndicates his content, I’m convinced. So, here is a strategy I’m recommending.
- Start with a single piece of “pillar” or “skyscraper” content. This is a big chunk of information. It can be written, or video, or podcast on your personal website.
- Break that content into smaller, related pieces, shorter videos, a podcast if you start with writing or video, and even quote memes from the content.
- Share these pieces, along with links to your larger content here on Linked, and ultimately, back on your website, wherever you can.
*I shared Vaynerchuk’s slide deck on my profile, you can check it out there, or go here to get more ideas about how to create your own “viral web” effect.
So, that’s it. Day two of the content challenge is in the books. Check out my profile for today’s writing prompt and if you’d like a free audit of your content here, on your blog,or anywhere online, PM me for details. I’d love to help.
If you agree that more people need to think their own thoughts, click "like" leave a comment, or share my article. I'll return the favor on your next great piece of content.
Wednesday, November 21, 2018
November 21, 2018
| Posted by
Mark R Morris Jr
|
In my last article, I told you I started writing after the TV died when I was a kid and we didn’t replace it. It’s true. But, the death of a dream led to my professional writing career. I became the opposite of a “starving artist” I did it so I could eat!
In 2008-09, at the height of the housing crisis, I was running a youth theatre studio teaching acting, stagecraft, and theatrical productions. We were putting on about ten shows a year between our youth theatre and community theatre groups. I was living my ideal life, but something changed.
The sh*t hits the fan!
At the end of the Summer of 2009, it seemed like people just stopped spending money. We were ready for a big push to increase enrollment when it happened. I had 10,000 glossy, double-sided door hangers, beautifully designed with just the right messaging (I’d been at this for 15 years, I thought I knew what would work) and I had legs. So, I picked the best neighborhoods with lots of kids and enough disposable income to be interested in what we had to offer and off I went.
I put out all 10,000 of those door hangers. In the past, a few hundred paper flyers had been enough to boost enrollment some, but we were determined to hit our highest mark ever. So, I hung the last one and I went back to the studio and waited. The phone didn’t ring. A few emails came, mostly complaining about the hangers. Not one student even asked about enrollment. Not one.
After facing the hard facts that the little theatre that could, couldn’t anymore, I took one last look at the stage and studios I’d built with my own hands, and closed the doors. Seeing the for sale sign at the curb was the biggest blow of all. My dream was over.
What would I do now?
But, I had 8 kids and they had to eat. So, I did what any smart person would do, I started writing. Yeah, it does sound stupid, doesn’t it?
At the time, the best gig I could find was writing home improvement articles for Demand Media, who were building Ehow.com at the time. That may sound like misery, but for me, it was a life saver. I’d spent years as a carpenter, alongside my theatrical career, and this was easy! Even though they only paid $25 a pop, I could finish 8 to 10 in a day and the editors loved my work! Turns out, I was a natural! Within 18 months, I’d published over 3000 articles with Demand. If you go to Ehow today and search Mark Morris, you’ll find them.
Over two million words later
Fast forward ten years. I’ve now published well over two million words for hire. I stopped counting at that point. I’ve had over twenty million views of my work. I’ve self published two dozen books and ghostwritten over a dozen more with private clients.
Through the years, I’ve had a lot of interesting writing gigs. I wrote artists bios and product descriptions for an art collective. I’ve written SEO content for body shops, a dumpster company in Australia, Real Estate brokers, Landscapers, Computer Repair Shops, health and wellness brands, medical device companies, dentists, dog trainers, photographers, concrete contractors and business coaches. I was even a ghostwriter for a thought leading HR platform, and my only experience in a traditional office was three months as a telemarketer.
In short, I’ve been blessed to have clients across four continents and dozens of industries tell me my work helped them increase traffic and sales. It’s been an interesting ride. Which brings me to right here, right now.
In the past three years, I’ve been privileged to be invited into the lives of over a dozen people who wanted to author books but either didn’t feel qualified, didn’t know where to start, or felt they simply didn’t have the time to get it done. As a ghostwriter, I’ve been able to help them share their incredible stories with the world and I love doing it.
Although I spent four years in lectures and workshops two decades ago being trained as a creative writer, I didn’t really feel qualified to call myself a writer until I saw that my work was benefiting others. Now I proudly tell people that’s what I do.
Recently, I was honored to be added to the Gotham Ghostwriters Network, a group of world class writers represented through Gotham providing ghostwriting to clients all over the world, from heads of state to CEOs to celebrities, to retired people who are finally ready to share their story. It’s pretty cool seeing those pitch opportunities in my mailbox and knowing that I’ll be sharing the lives of many more people in the years to come.
I'd love to work with you!
So, what about you? Why haven’t you written your book yet? If you’re like my clients, you’re probably a mixture of afraid, intimidated, feeling out of your depth, and wondering if you really have anything to say. I’m here to say it’s okay, you’re not and you do! In fact, in today’s modern world, where you can literally publish a book and hold a single copy of your book in your hands mere days later for less than $10, I think everyone should! Why not?
But, maybe you need help, that’s cool. I get it. You’ll never see my first attempts at writing books. Ever. And even some of the stuff I’ve got for sale out there is under revision because it was done in a hurry. No worries. I’d love to help you on any level I can. Need encouragement, tips, resources? Those are free, just DM me. If you’d like to discuss coaching, or ghostwriting, I’d love to set up a time to go over your project and see if we’re a fit.
I don’t know if I can honestly say I’m as happy now as I was in my theatrical days, and I may go back, when I can afford to fund it properly, but I am pretty damn happy with who I am and what I do and I’d love to help you get the satisfaction I’ve had over two dozen times of putting a book out into the world .
Friday, October 12, 2018
October 12, 2018
| Posted by
Mark R Morris Jr
|
If I were to give a single tip to those just starting out in business, it would be this: ignore what everyone else says about the competition. What do I mean by this? Well, I don't mean that the Colonel should cross the road to Churches and hand over his secret 11 herbs and spices, but what I do mean is that the Colonel would be short sighted to think that he could do anything to hurt another business, intentionally, and come out of it better off in the long run.
In The Ten Realizations of a Networking Ninja, I talked about the power of helping others. The Samurai (big business) have a tradition of believing that crushing the competition is the only way to succeed. So, how many of you believe that we are better off with Walmart than the Mom and Pop stores we all complained about?
It's time to realize that it is not an “us” against “them” proposition. We believe that we can work for what is best for everyone and achieve our aims quicker. So, here are my networking tips for the day!
Stop looking at your market as a closed system! Seeing a set number of customers leads you to believe that for every one your “competitor” gets, you get one less. That may or may not be true.
- First, not every customer will do business with you. Your competitor may prefer commercial while you prefer residential, or they may have products you can't offer.
- Second, you might be able to learn a thing or two from the competition, especially if they have been in business a while. If they are not threatened by you, they may be willing to share things, like how to expand your market and find more customers!
Open yourself up to the idea that there is always more than one way to benefit from any situation! When you do a whole world of possibilities arises. For instance, the person you see as your biggest competition, may not be?
- You may be looking for a slightly different customer than they want. Maybe you can send each other referrals!
- If you approach it right, there may be other partnerships available! Perhaps the two of you can serve larger accounts than either of you can handle on your own.
Find a way to help someone else increase their network, or grow their business! Here in the blogosphere that is simple! Start by giving them some networking tips, or try this!
- Ask another blogger to write a guest post for you! Or offer to write one for them, and invite your audience to go read it!
- Share your favorite method of syndication. Especially if you use tribes of any kind, the more the merrier! Invite them to join your syndication team.
Abraham Lincoln said this -The easiest way to destroy your enemy is to make him your friend!
I say this- The quickest way to destroy the competition is to make them a partner!
Tuesday, July 31, 2018
July 31, 2018
| Posted by
Mark R Morris Jr
|
If you are trying to monetize your website efforts, for any reason, and don’t have a blog, you’re wasting your time.
In almost every category, sites with well updated blogs come out ahead in the race for eyeballs, and the competition is crazy! With a weekly updated blog, you create over 50 new avenues for potential clients to find your site every single year! How else could you achieve this?
Not only will your customers find and share great blog content, thought leaders in your field will also find and share great blog posts! And in many cases, even your competitors will share good blog content, if it helps their audience understand what they do.
Here are ten essential elements that you can build into your website and content marketing when you start and maintain a blog on at least a weekly basis.
- TRAFFIC: While you’ll hear over and over that “Content is King” (and what better way to produce content than blogging?) TRAFFIC is the goal of all content. Sites with updated blogs get 3 to 4x as much traffic on average than those that don’t!
- INFORMATION: Anyone who’s ever sold for a living will tell you, a qualified lead is worth more than a dozen cold contacts. Adding information for your potential customers to your website in easy to consume, bite sized posts, is a great way to qualify prospects!
- AUTHORITY: When we shop for products, services, or training online, we’re basically dealing with strangers. So, unless someone recommended you, how do I know you know what you’re talking about? Easy, I read your blog and see you put it in action.
- SEO: Search Engine Optimization, is still the biggest buzzword in Search Engine Marketing. Making your site easy to find, and providing relevant, keyword rich content is the number one way to optimize your site for TRAFFIC!
- BACKLINKS: To get the best search engine results, you need backlinks. Backlinks occur when other sites share links to your website content. Blogs are one of the easiest to share types of content on the web today, and one of the most durable types of backlink.
- FRESHNESS: Search engines love new content. They give it preference in almost every case when relevance is equal. How else will you update your content on a regular basis, without spending a lot of time, money, or both?
- DRIVES SOCIAL MEDIA!: You’re already sharing content through social, right? If you’re not, we need to talk, but without a blog, WHOSE CONTENT are you sharing? An active blog allows you to address any topic of interest to your audience and share your own branded content across all channels!
- HUMANIZATION: In the world of digital media, it’s easy to feel we don’t know anyone. It’s all cookie cutter listicles and infographics. Your blog is the place to set yourself apart. Incorporate your own personality into your work so visitors feel they know you, before they even engage with you to do business!
- BRANDING: This term is often misunderstood. In short, it’s the flavor you leave in a visitor’s mind. Visual elements, tone, and messaging should match across your brand. Sharing your own branded content will put your branding on steroids!
- CONNECTION: Whether you’re running a business, or building a platform as an inspirational speaker, sometimes it’s hard to maintain that connection to why you do what you do. Writing and creating content around your brand on a regular basis is a great way to maintain this connection and push yourself to keep doing your best!
This is what I do, so I understand there’s a lot of baggage to unpack around the idea of writing your own blog, but that can be overcome. Whether you need someone to help you write a content calendar to generate ideas for great content, teach you how to write your first blog post, or take over and manage your blog content from helping you ideate, to writing crisp, intelligent, thought provoking content for your site, I can help.
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