MarkRMorrisJr.com

When it comes to social media, consistency is the key to building a responsive audience that can help spread your message, market your products and bring traffic to your site. By being a constant presence, you give more users the opportunity to interact with your content. But, how do you do that and keep up with your own creative output? There are three basic options. One, work it into your schedule very intentionally and do it all yourself, Two, hire someone else to do it, which means earning more to pay for the service, or Three, automate.

So, about this automation stuff:

There are a lot of software tools that will handle one or more social media platforms. They range from simpler schedulers, to full-fledged desktop dashboards that keep track of everything from posting to stats.

REASON #1 Writers Should Use Social Media Automation

Your Time is Valuable

Social media can be a huge time suck Here’s what’s cool about automation. You are busily writing away, while you get new fans and new responses, so that when you have a minute to join the conversation there are things to talk about!

REASON #2 Writers Should Use Social Media Automation

 Social Media Happens Every Day

Miss one day, you miss a lot. Not all of your audience is on every day, but some will be. If they find fresh content, they are more likely to interact, so keep it fresh.

REASON #3 Writers Should Use Social Media Automation

 You’re going to forget, or get too busy

It’s easy to come down the end of the day and think, crap, I forgot to tweet today, or post on Pinterest, whatever you like and your fans dig. You can always sneak something in at bedtime, or in some odd moment, but the temptation is to post multiple things at once and all of that is unlikely to find an audience, unless you can spread it out.

REASON #4 Writers Should Use Social Media Automation

 It’s automated backlinking!

If you’ve studied anything at all about Search Engine Optimization, or website traffic, you know what a backlink is. If not, in a nutshell, it’s a little sign pointing internet browsers back to your website content. The more you have, the more likely you’ll be to have good website traffic.

REASON #5 Writers Should Use Social Media Automation

 It’s a great way to make Social Media a ‘Creative’ task

With automation, you can map out your social media campaigns. You can send messages when and where you want them. You can recycle them automatically, look at your calendar to vary your post types and choose the best times of day. It also allows you to spend concentrated time thinking about what you want to share once a week, or even once a month, so you don’t have to every single day.

So, here’s the tool I recommend.

I’ve used a lot of social media automation tools. If  I was going to design one, it would work a lot like Mass Planner. It does more than scheduling, it can help you automate your Twitter audience growth, find great groups on Facebook, or boards on Pinterest and it posts AS YOU, to give your posts and tweets maximum impact.