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Friday, October 12, 2018
If I were to give a single tip to those just starting out in business, it would be this: ignore what everyone else says about the competition. What do I mean by this? Well, I don't mean that the Colonel should cross the road to Churches and hand over his secret 11 herbs and spices, but what I do mean is that the Colonel would be short sighted to think that he could do anything to hurt another business, intentionally, and come out of it better off in the long run.
In The Ten Realizations of a Networking Ninja, I talked about the power of helping others. The Samurai (big business) have a tradition of believing that crushing the competition is the only way to succeed. So, how many of you believe that we are better off with Walmart than the Mom and Pop stores we all complained about?

It's time to realize that it is not an “us” against “them” proposition. We believe that we can work for what is best for everyone and achieve our aims quicker. So, here are my networking tips for the day!

Stop looking at your market as a closed system! Seeing a set number of customers leads you to believe that for every one your “competitor” gets, you get one less. That may or may not be true.
  • First, not every customer will do business with you. Your competitor may prefer commercial while you prefer residential, or they may have products you can't offer.
  • Second, you might be able to learn a thing or two from the competition, especially if they have been in business a while. If they are not threatened by you, they may be willing to share things, like how to expand your market and find more customers!

Open yourself up to the idea that there is always more than one way to benefit from any situation! When you do a whole world of possibilities arises. For instance, the person you see as your biggest competition, may not be?
  • You may be looking for a slightly different customer than they want. Maybe you can send each other referrals!
  • If you approach it right, there may be other partnerships available! Perhaps the two of you can serve larger accounts than either of you can handle on your own.

Find a way to help someone else increase their network, or grow their business! Here in the blogosphere that is simple! Start by giving them some networking tips, or try this!
  • Ask another blogger to write a guest post for you! Or offer to write one for them, and invite your audience to go read it!
  • Share your favorite method of syndication. Especially if you use tribes of any kind, the more the merrier! Invite them to join your syndication team.

Abraham Lincoln said this -The easiest way to destroy your enemy is to make him your friend!

I say this- The quickest way to destroy the competition is to make them a partner!

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